Has the ‘Relationship Era’ of Marketing Changed Business Models?

I have the honor of being the first to post in the Post2Post Virtual Blog Tour for Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. In Can’t Buy Me Like, Garfield and Levy trace marketing’s move from the Consumer Era, where companies would say anything to […]

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A Heuristic Framework: Innovation Success Can Be Shaped From the Beginning, One Question at a Time

We often make innovation more complicated than it needs to be, analyzing everything only to miss the critical factor that would lead to success. Companies invest tens of millions of dollars and countless hours of time only to find they have missed the mark. Afterward, they wonder how they could have overlooked the one or […]

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